Actually, the FUME & IGNITE both are Eau de Parfum. The word Parfum is a historically genderless term used to describe both men’s and women’s fragrances.

Generally, an Eau de Toilette concentration can range between 5% and 12%, while an Eau de Parfum concentration can range between 12% and 18%, although the concentrations of EdT versus EdP can vary. 

In other words, our Eau de Parfum has a high concentration of fragrance, which results in a longer-lasting and more aromatic application.

Our Barberry Coast Eau de Parfums can last anywhere between five to ten hours depending on your skin's chemistry. Some customers have reported our fragrances to last all day.

1. Apply right after you shower onto dry skin. The shower cleanses your body of any other scents and opens your pores, which helps the scent absorb. Completely dry your skin and then spray.

2. Hold the spray bottle 3–6 inches from your body. If you hold the bottle any closer you risk over-applying; any further and you will likely under-apply.

3. Apply cologne to heated areas of your body. The heat helps diffuse the scent throughout the day and allows it to meld with your body chemistry to develop your signature scent. Heated areas include your neck, chest, pulse points, forearms or inner elbows. 

4. Start with a light application. If you are new to using fragrances do not apply the EdP to all of the aforementioned heated body areas. Choose one area and start with one spray. If you notice that your scent fades quickly, choose another area and spray the fragrance there next time you apply. You might want to ask the opinion of a close friend or family member if the application is appropriate, as you can become nose-blind to scents you wear often.

• Mistake #1: Spraying the fragrance on your clothing. Spraying cologne directly on your clothes prevents it from mixing with your natural oils, which is what gives it its unique quality. This can also prevent the scent from going through its scent stages, rendering the scent flat and monochrome. Finally, spraying a fragrance directly on clothing can be harmful to some fabrics.

• Mistake #2: Spraying a mist cloud and walking through it. While it may seem like this method prevents over-application, it actually renders the cologne almost useless. The majority of your cologne needs to be placed on your body, and applying cologne this way means most of it ends up on the floor.

• Mistake #3: Rubbing the fragrance onto the skin. Rubbing the cologne into your skin actually makes the scent fade faster as it breaks the molecular bond in the fragrance. If you’re not going to spray the fragrance then simply dab, but don’t rub.